People behind Sori
Co-founder Heikki Uotila used to market women’s’ shoes and flirt with bloggers for one of the Europe’s biggest online retailer. Heikki was the one igniting the idea of having a brewery, but it took two to make it to reality. He was probably good in marketing ladies shoes and all, now he is the man behind the beers and production planning.
The other half, Pyry Hurula, used to work in a big energy company portfolio management, making sure metropolitan Helsinki area was all lit and heated. He has always been a part-time marketing entrepreneur as well. In Sori, he’s the creative and strategic head. He’s also the one behind all the graphics. Pyry’s phone is integrated to his hand and he’s devoted to connecting with our fans through social media.
In the early beginning there were three of us pitching the idea, but our lab talent decided to continue his path as an employee at another brewery. Our couple of hundred shareholders however have been often there for us as helping hands and giving ideas. Even today you might meet our shareholders pouring beer at Finnish festivals.
Now, Sori Brewing has grown to a real brewery with talented brewers and people behind the scenes working every day to push limits and create new. Steadily we grow our family and make this crazy story even bigger. We applaude to our great team today. Head brewer Timeon is a dynamic duo with our local talent Katrin – and they would be in trouble without the quality manager Kadri. Meeri-Lii manages our office and keeps our webshop running smoothly. In Finland we have our dynamic sales and marketing duo Tuija & Jari.
What does Sori mean?
Sori is where this all began, a small block in Tampere, Finland, where we learned homebrewing with our academic beer society. Sori also represents what we are: it’s an apology since we Finns always apologize to show our humble nature. So, we are Sori.
Sori Brewing is located in an old Soviet-era factory in the middle of former restricted Dvigatel factory complex. That history is still very strongly present here, even though everything has moved on. One of our things is to be close to people, so it’s easy to reach us. We are just next to Tallinn city center, so book a visit and see how it’s made. [More info]